ブランドはこのような変化に対応し、それぞれのチャネルにてどのように「答え」を世に出していくかを決断していくことが求められているのです。
Yext Provides correct answers from the brand in the fast-changing search activities
Currently, users get information from various channels, and seldomly reach the brands' official information. In this situation, Yext provides the batch control service of brand information. We interviewed Mr. Christian Ward (EVP, Chief Data Officer) and Ms. Erin Jaeger (Senior Director, Product Marketing) about the change of SEARCH world currently occurring.